Four Revenue Engines
The Sanctuary sells one thing in four ways: complete immersion in a living Amazon ecosystem, on private land. That product is aimed squarely at one of the strongest shifts in premium travel — the move from observation to experience. The people who have built, scaled and optimised the most (founders, investors, decision-makers) increasingly want what an office, a coach or a curated luxury hotel cannot give them: something real, complete privacy, and full access to one of the most powerful ecosystems on Earth — not as observers from a terrace, but as participants inside the forest. Four engines monetise that, across four segments.
1. Tourism (the core)
Villa rental priced per category, $150–650 per night, with food billed separately at $80 per guest per day, plus à la carte excursions and wellness. The Sanctuary's signature is the structured 3, 5 and 7-day immersion programs — deep jungle experienced from inside it, built from the property's own portfolio of activities. The forest does not lecture; it demonstrates, and the program is designed around that.
In-house activity & wellness menu (illustrative):
| Experience | Type | Guest price |
|---|---|---|
| Jungle day & night tours | Core program | included |
| Dolphins · Lupuna tree · Serpentario | À la carte excursion | ~$136 / person |
| Massage | Wellness | $60 / session |
| Yoga | Wellness | $30 / session |
| Sound healing | Wellness | from $300 / ceremony |
Segment: individual and small-group experiential travelers — wellness, adventure, transformation.
2. Full-territory buyout (the premium engine)
From $15,000 per day, a group takes complete possession of the entire 35-unit, 76-guest territory: one group at a time, no other guests, no parallel programs, total privacy and security behind a gated perimeter. Every program is bespoke and modular, assembled from the Sanctuary's portfolio. Scarcity — a hard cap of one group — is part of the product. Segment: senior leadership and executive offsites, UHNW and family groups, private wellness and transformation journeys, conservation expeditions. (See the deep-dive in the full data room.)
3. Research residence
The lodge doubles as a field base. It hosts visiting researchers and field programs, and even during the closure it has provided facilities for student research and on-site ecological baseline studies — the scientific foundation for a future private conservation area (ACP) and ongoing biodiversity monitoring. It is anchored by collaboration with UNAP and IIAP and a planned CONCYTEC-recognized research function. Segment: universities, field-course operators, scientific expeditions. Modest direct revenue, large brand and grant value.
4. Conservation finance
A transparent per-guest conservation fee (the Lapa Rios model) plus grants fund reserve management and science today; at scale, the program is built to attract climate and development finance as the protected area grows from 24 ha toward the 52,000+ hectare corridor. This engine turns the conservation story from a cost into a fundable asset — and is why the lodge is more durable than a comparable hotel without it.
Ceremonies are third-party. Traditional Amazonian ceremonies are provided through independent third-party practitioners, who hold the licenses and the liability; AWAKEN provides the venue and earns a referral. They are deliberately not operated by the company (see Risks).
Confidential.